Born and raised in São Paulo, Brazil, I have always flirted with the idea of exploring the world and its different cultures.  

After graduating in Advertising, I lived in Miami for 4 years, where I had the chance to work in truly multicultural markets, as well as learn to speak Spanish and cooking (which is still one of my favorite hobbies). I also fell in love with Ballroom Dancing, and I ended up competing (and winning!) in 11 categories.  

I have more than 25 years of journey in Digital, CRM, and Advertising, leading teams and transforming brands and their relationships with consumers in agencies, advertisers, and publishers such as Ogilvy, JWT, Editorial Televisa, Rapp Collins, Vésper/Bell Canada, and for over seven years at Google, in NY and Brazil. I have also worked in consulting, managing relationships with leading brands from end to end.

​

This reflects my passion for learning about human behavior, defying standards, and looking to create better and more inclusive cultures. I am constantly studying. Hyper Island's Design Thinking and Innovation course and Psychology at Harvard are some of my favorites.

​

I'm an illustrator, contribute to websites, I've been a blogger with a published book, a podcaster, I've had my own column in a magazine, owned a floral decor and bridal bouquet business, and I carry some fun stories about approaching celebrities (and engaging them in conversations!).

Nowadays, I have been focusing a lot of my work on Inclusion, on Women, our relationship with power, and our careers. I also discuss cultural gaps, discrimination, and other behavioral matters related to it on Instagram.

​

I train and prepare people around the world to invest in their aspirations, achieve leadership positions, and improve their stories and the way they present them.

When it comes to brands, I provoke and facilitate conversations about Culture, Diversity, and Inclusion, proposing new chapters to their stories, and bringing a broader view, and a global approach to their speeches.

I currently live in a beautiful house in Rockaway, NJ, with my husband Clineu, and our two wonderful rescue dogs: Ringo and Bella.