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I developed a methodology that uplevels your storytelling skills, so you will be able to sell anything to anyone, including "selling yourself" to your next employee. 

also help companies wishing to design an Inclusive Culture.
While building cultural bridges, I support your teams in mastering 
self-promotion and selling skills.


STORY offers a series of bespoke programs and sessions focused on each individual and their interaction with the whole. And I do the same for companies, because the whole is better when each one of its parts is integral.

Working with you we will rewrite, retell and expand your narrative, so you will have a WINNER STORY to use towards your most ambitious goals.

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Born and raised in São Paulo, Brazil, I have always enjoyed exploring the world and its different cultures.  

After graduating in Advertising, I lived in Miami for four years, where I had the chance to work in genuinely multicultural markets and learn to speak Spanish and cook.
I also fell in love with Ballroom Dancing and ended up competing in 11 categories.  

In my almost 30 years of journey in Digital, CRM, and Advertising, I led teams and transformed brands and their relationships with consumers in agencies, advertisers, and publishers such as Ogilvy, JWT, Editorial Televisa, Rapp Collins, Vésper/Bell Canada, and for over seven years at Google, in NY and Brazil. I have also worked in consulting, managing relationships with leading brands from end to end.

This reflects my passion for learning about human behavior, defying standards, and looking to create better and more inclusive cultures. I am constantly studying. Hyper Island's Design Thinking and Innovation course and Psychology at Harvard, where I pursue a Master's degree, are some of my favorites.

I'm an illustrator, contribute to websites, I've been a blogger with a published book, am a podcaster, I've had my own column in a magazine, owned a floral decor and bridal bouquet business, and carry some fun stories about approaching celebrities and engaging them in conversations.

I train and prepare people worldwide to invest in their aspirations, achieve leadership positions, and improve their stories and how they present them.

I provoke and facilitate conversations about Culture, Diversity, and Inclusion, proposing new chapters to brand stories and bringing a broader view and a global approach to companies' speeches.

Today I live in a beautiful house in Rockaway, NJ, with my husband, Clineu, and our two wonderful rescue dogs: Ringo and Bella.

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